MOJA: AN APP TO HELP SOUTH AFRICAN ENTREPRENEURS FLOURISH
Our objective is to make the concept of Ubuntu a tangible reality in a way that leads to job creation and small entrepreneurs flourishing. Building trust between buyers and sellers trading online on the Moja platform will be a key ingredient for success.

The mobile application provides the tools necessary for easy execution and self-sufficiency. In keeping with our commitment to the underserved and economically disadvantaged, it is free to register and use most of the mobile application features.

79 %
Of South Africans access the internet with mobile devices
10 k
Our goal for new registered South African users in 2024
100 %
Free to register. No fees for buyers
What is Moja?

Moja is an online storefront that allows African entrepreneurs to showcase and sell their products locally and globally via the internet. We also offer free business education courses, business networking tools and promote financial inclusion. African SMEs can also use the mobile application to buy goods and services from other African vendors.

MOJA’S PURPOSE:

Moja is committed to helping the underserved and the economically disadvantaged. It is free to use.

Create jobs in South Africa
Help South African Entrepreneurs and SMEs flourish
MOJA AND B-BBEE

Reap B-BBEE benefits by supporting Moja:

Earn five full points on your Social Economic Development B-BBEE Scorecard.
Receive a Section 18A Tax Certificate, as we are a Registered NPO with PBO Tax Exemption.
Get CSI Points for the inclusion initiative.
WHY MOJA MAKES SENSE
MOBILE DEVICES
78.7% of South Africans used mobile devices to access the internet in 2022
FAST USER GROWTH
Africa is expected to surpass half a billion e-commerce users by 2025, representing a steady 17% CAGR of online consumers for the market.
SALES OPPORTUNITIES
Online sales in South Africa increased by 66% from 2019 to 2020 to more than ZAR 30 billion ($1.8 billion).
INTERNET USAGE
In 2021, Africa’s mobile internet usage was 13% above the global average and 69% of the continent’s total web traffic consisted of mobile internet users.
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BENEFITS OF USING THE MOJA APP
Increase your sales – Moja offers a digital marketplace to buy and sell goods and services.
Grow your business network – Moja connects buyers with sellers and introduces like-minded business entrepreneurs.
Develop business skills through online education.
Access financial services (including micro loans) to help your business grow.
Discover new job opportunities.*

* Mojajobs.com is a pilot project to help us gain insights

Download on the Google Play Download on the App Store
WHAT MAKES MOJA UNIQUE?
One of the biggest challenges facing South African MSMEs and job seekers is the lack of access to digital trading platforms, basic business education, job training, and financial products. Moja is designed to help eliminate these challenges and help South African entrepreneurs, MSMEs, and job seekers flourish. What sets the Moja apart is its intention to revolutionize how South Africans approach entrepreneurship, e-commerce and job creation.

The app’s distinct features include:

MSMEs can set up individual storefronts and list products and services on Moja. These storefronts are mini sites that offer easy setup and exposure to a wide audience.

Moja Marketplace puts entrepreneurs front and centre. Moja does not sell consumer goods in competition with the entrepreneurs and MSMEs who use the app.

Moja Connect empowers entrepreneurs and MSME’s with a tool to connect with buyers, suppliers, and other MSMEs directly. The app features a range of communication options.

Moja Academy is an integrated learning management system. MSMEs can use the app to sharpen their business skills, and semi-literate users can view a variety of narrated simple educational videos.
moja-logo
THE TRADITIONAL SOUTH AFRICAN
MARKET GOES MOBILE
Moja brings that hub of African daily life – the market – to the digital world and takes it to the next level. This complete ecosystem on a smartphone boasts a wide range of products and services, making it a platform for building thriving economic communities. It’s an app that makes sense, especially because almost 80% of South Africans who access the internet do so on a mobile phone. This figure is set to increase to more than 90% by 2027.

Fully bespoke, built from scratch, custom-coded, and offering multi-functionality, Moja 1.0 is nothing less than a super-app. This single application combines Moja Marketplace, a culturally adapted and innovative B2B and B2C trading platform; Moja Academy, an m-learning environment created especially for African entrepreneurs; and Moja Connect, a business-oriented social networking system. The app also includes basic mobile money and credit card payment features – and this is only the beginning, with much more planned for future versions.

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